Our Ride

Born in Belgium

Erstwhile was founded in 2018 by childhood friends Rutger, Evert, and Roelof, driven by a shared passion: to create authentic, high-quality clothing inspired by the spirit of cycling and sport.

What began as a humble kitchen-table project in their hometown of Mechelen, Belgium, has since grown into a premium cycling fashion brand, available worldwide online and in select premium stores.

Five cornerstones

At Erstwhile, we know exactly what we do, why we do it, and who we do it for. We are always guided by these five cornerstones:

• Authenticity is everything: Every piece we create tells a story, builds community, and is truly one-of-a-kind.

• Transparent production: We partner with like-minded companies that value happy people at the heart of their business.

• Sustainability by default: Common sense guides our commitment to sustainability in every process and product we develop.

• Quality that lasts: Our designs are made to be worn and loved for years to come.

• For the love of cycling and sport: Our clothing captures the joy, camaraderie, and true spirit of sport—whether it's a ride, a coffee, or a beer shared afterward.

Enjoy cycling, enjoy your rides, enjoy wearing Erstwhile and keep having fun while doing it.

All the best,
The Erstwhile team