Our Purpose

At Erstwhile, everything we do revolves around five key cornerstones.

Sharing the Love of Sports

We have a deep love for sports and the rich heritage it brings to clothing. We're not just another label taking shortcuts with ready-made garments. Everything we create is genuinely ours, crafted from start to finish with authenticity at its core.

We’re inspired by those iconic moments in sports—the smiles, the camaraderie, and the post-game celebrations. That’s what drives us to craft high-quality gear for every moment—before, during, and after the game.

Quality That Lasts

Quality is the heart of what we do. The choice of long-lasting, premium yarns shapes our entire approach to fashion. When we design clothing, we think long-term. We select materials that ensure our garments stand the test of time, so you can enjoy them for years to come.

We love using cotton because it’s a natural, living fabric that evolves with wear, making each piece unique. Every garment we make undergoes months of meticulous development and testing, ensuring it’s something you’ll treasure for the long haul.

Sustainability

Sustainability isn’t just a box to check off; it’s common sense in action. It’s about how we live today to improve tomorrow. We know there’s more work to be done, but we strive daily to reduce our footprint and raise awareness.

That’s why we prioritize fair-trade, organic cotton, making nearly all of our products eco-friendly and biodegradable. Our shipping is plastic-free, with bio-degradable bags and recycled yarns used for all our embroidery. We also focus on using the best dyes and eco-friendly techniques, producing the majority in Europe. Sustainability also shapes how we view fashion—we avoid fast fashion, creating timeless pieces that cyclists can wear for years, both on and off the bike.

Building Long-Lasting Partnerships

In addition to creating garments that last, we believe in building strong, lasting partnerships. For us, choosing partners is all about shared values and culture. We work with family or privately-owned ateliers in Portugal, China and Turkey that have been around for generations. Together, we share a vision of making high-quality, ethically produced goods that reflect a love for sport.

Charity – Supporting Cancer Research

Beyond being a responsible brand, we are dedicated to supporting cancer research. Unfortunately, cancer touches so many lives—including ours.

That’s why we donate a portion of our profits every year to cancer research. We can’t thank you enough for your support; it truly makes a difference, both now and in the future.