JULY ON THE ROAD

This Was · July 2026

July started with a first for us: our very first women’s Vélo Klub Social Ride. Together with Stad Mechelen, we welcomed 80 riders for a sunny Sunday morning on the bike. A great turnout, a great atmosphere and definitely something we’d like to do again.

Away from the bike, our Summer Sale kept us busy. Quite a few styles sold out completely, which is exactly how we like to end a season. We try to produce what we know we can sell, rather than being left with unnecessary stock. We also spotted plenty of Erstwhile T-shirts out in the wild this summer, which is always nice to see. In between, we started looking ahead to autumn, made plans for more rides, and found some time to enjoy a bit of summer ourselves.

Catch up anytime via our Instagram highlight: JULY 2026.

See you soon,
Roelof & Rutger